
Fitvid is a one-stop video production shop. In addition to an audio/video technical staff with years of experience in the production of workout programs, our clients frequently rely on us for creative elements such as set design, still photography, digital editing and mastering, original music composition, fitness and dance program structuring and design.
Our company’s founder and Creative Director, Cal Pozo, is a former Broadway dancer/ choreographer and fitness specialist/author with years of production experience in front as well as behind cameras. Cal has been the creative force behind more than 300 instructional fitness programs that have generated multiple Triple Platinum awards and that have consistently topped the charts of popular fitness media and trade publications.
Our Technical Director, Bill Strohmeir, has years of experience as a Lighting Director and digital editor. And our Technical Fitness Director, Lisa Wheeler, is second to none when it comes to helping on-camera talent with the structuring and delivery of their programs.
A list of fitness personalities and experts, media celebrities, entertainment studios and distributors with whom we work include:
Denise Austin |
Regis Philbin |
Lionsgate Films |

