services We Don't shoot

Fitvid is a one-stop video production shop. In addition to an audio/video technical staff with years of experience in the production of workout programs, our clients frequently rely on us for creative elements such as set design, still photography, digital editing and mastering, original music composition, fitness and dance program structuring and design.


Our company’s founder and Creative Director, Cal Pozo, is a former Broadway dancer/ choreographer and fitness specialist/author with years of production experience in front as well as behind cameras. Cal has been the creative force behind more than 300 instructional fitness programs that have generated multiple Triple Platinum awards and that have consistently topped the charts of popular fitness media and trade publications.


Our Technical Director, Bill Strohmeir, has years of experience as a Lighting Director and digital editor. And our Technical Fitness Director, Lisa Wheeler, is second to none when it comes to helping on-camera talent with the structuring and delivery of their programs.


A list of fitness personalities and experts, media celebrities, entertainment studios and distributors with whom we work include:


 

Denise Austin
Kathy Smith
Leslie Sansone
Jennifer Kries
Cheryl Burke
Kim Johnson
David Kirsch
Tracey Mallet
Johny “G”

Regis Philbin
Heidi Klum
Jillian Michaels
Bob Harper
Max Chmerkovsky
Michelle Khai
ABC Network
NBC Network
BBC Entertainment

Lionsgate Films
Gaiam Entertainment
GT Media Entertainment
Beachbody/Product Partners LLC
Weight Watchers
Walk Productions
Mad Dog Productions
Koch International
Jenny Craig

Cal Pozo Productions
Cal Pozo Productions